Welcome to El Hispano
|
Dear Customer,

We would like to take this opportunity to introduce you to El Hispano bilingual newspaper, an award-winning newspaper.

Our circulation is 48,000 copies per week, we have been in circulation for over 24 years. El Hispano allows your clients the opportunity to capture the Spanish-speaking as well as part of the English-speaking populations in the southeastern Pennsylvania and southern New Jersey regions.

El Hispano covers the areas of: Philadelphia, Allentown, Bethlehem, Reading, Lancaster, Harrisburg, Trenton New Jersey and Camden New Jersey. Each city has its own edition.

We serve national, regional and local advertisers who place their advertisement with us through national and local advertising agencies. In addition, we provide ad agencies with a 15% commission on all advertisements.

It would be our pleasure at El Hispano to be able to serve your clients. If you need any additional materials or information, you can contact me and we will be happy to meet your needs immediately.

Demographics: El Hispano's Readers*

Purchasing Power: $10 Billion Latino Population: 500,000*
Nationality:

• 80% Puerto Rican
• 7% Dominicans 
• 7% Mexican
• 6% different nationalities from Latin America.
• Income: 25K-49K. 

Education:

• 52% High School graduate
• 21% Some College.  

Gender:

• 60/40 in favor of women.

Because we are Bilingual newspaper we are able to reach a wide range of readers.

We reach the First Generation (26-65)  readers with our articles in Spanish and articles on Latin America.

We reach the younger readers, 2nd generation, (14-25) with our articles in English .**

• El Hispano is used in several classrooms by teachers of high school and college age students of Spanish as a tool for instruction enabling us to reach the student reader.***
   
• Because we are Bilingual our readers are not only Spanish-speaking  ”as many  as 15-20% are non-Spanish speaking who like reading our editorial pieces (many written in English) or simply have an interest in the Hispanic culture.
• * This population belong to Latino residents on Central Pennsylvania and South New Jersey (Where El Hispano covers).
• ** Per 1994 Readership Survey: 55% of our readers although Spanish-speaking prefer to read in English.
• ***Roberto Clemente Jr. High and Danville, Reading, Bethlehem, and Lancaster High Schools; Reading Area and Philadelphia Area Community College, LaSalle University, Allentown and Muhlenberg Colleges and Temple University

Circulation Audit (Print)

Sincerely,